LET ME TELL YOU ABOUT US:
ecomodular is a new start-up company that needs a great logo. Based in the UK we provide eco-friendly buildings that just so happen to be modular in construction. We won't actually be building the houses, we are a consultancy that will sit between the customer and the home manufacturer. Although modular home construction is quite common in the USA, in the UK it is relatively unknown but this is going to change and we aim to be at the forefront.
Our homes are architect designed and due to the construction system, each one can be unique. Eventually we aim to have a interactive web site where you can design your home to the smallest detail and add it to your shopping cart. The design is then sent to the factory for manufacture. The home is then transported to the plot and lifted with a crane into position. This results in a much better quality product, it is more sustainable as there is less waste. All our homes have solar panels, are super insulated and use recyclable materials.
HERE IS WHAT WE NEED:
We need a cool, contemporary logo that lets our customers know we are on the cutting edge of house design and technology. The logo will be used on the web site, biz cards, everything, even on massive banners outside the new homes. The internet and technology will play a big part in our company.
OUR TARGET AUDIENCE IS:
Our customers will be smart, sophiscated, tech savvy home buyers, generally aged 25 and upwards. They will be interested in green, eco technologies and will want to live in efficient homes. ecomodular has to appeal to these types of people.
WE LIKE THESE DESIGNS:
As we are a startup we have no preferences at this stage, it really is a clean slate.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I do think we need differentiate the two words, 'eco' and 'modular' using different colored text or something. An obvious solution is to have 'eco' in green. It could just be a simple text logo or some kind of symbol. What I don't want is images of trucks with sections of homes being transported. I want to differentiate modular from mobile homes.
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