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LET ME TELL YOU ABOUT US:
Eclaro Sports is a company that provides marketing plans for athletic departments at smaller colleges, as well as providing executive search services for the same clientele. Bottom line, we are involved in college athletics, by helping our customers increase their revenue and positive image.
HERE IS WHAT WE NEED:
Our brand needs to be bold and fun, since that is what athletics represents. If you notice the difference between a school's university logo and its athletic logo (you can use Brown as an example), we want to be more like the athletic logo. We are going to use it on our stationery, website, and e-newsletter. It will be more a word mark since, unlike schools, we do not have a nickname. That being said, any cool graphic ideas will be welcomed. The use of the "O"'s could be interesting. The lettering can be all upper case or upper and lower case. We would also like an ES we could use on hats, etc. We were thinking red as a primary color.
OUR TARGET AUDIENCE IS:
Collegiate athletic directors,as well as marketing directors and public relations directors.
WE LIKE THESE DESIGNS:
We like bold designs. We can go with either straight up or slanted designs. As I stated before, we like red as a primary color - secondary colors can go anywhere from gray to gold to just straight black - we are open on that.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Nothing too soft or flowery. Any graphic ideas are welcome.
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