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Business Info

BUSINESS NAME

Easy Care Restoration

WHAT DO YOU DO?

We do full service flood, fire, & trauma restoration, asbestos abatement, mould remediation, on-site estimates, & restorative carpet cleaning. We operate 24/7.

Target Audience

WHAT IS YOUR INDUSTRY?

Full Service Restoration

DESCRIBE YOUR AUDIENCE

Our primary audiences are homeowners/residential, property managers and commercial customers.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

exceptional customer service, dependable, full-service restoration company and available 24/7.

Style and Concept

WHAT STYLES DO YOU LIKE?

We are open to anything at this point. The logo/identity needs a full overhaul and we are open new colors, fonts, etc. We would love for the logo to have some sense of longevity in it because the company history is important to the CEO and should be incorporated in some way. We need the new logo to be more contemporary as the current/original one is very out dated and looks too much like General Paints logo:(

WHAT COLORS DO YOU LIKE OR HATE?

Nothing fuchsia of course but open to anything. I would suggest staying away from pastels as well. Colors that would best represent the industry, company history, service etc if possible.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

Our Core Values are: dedicated, committed, positively objective, get it done and dependable. Our Value Proposition is: We bring our customers' properties back to the condition they were in before disaster struck - no matter how big or small the disaster. We are a family owned and run business. The late founders daughter is now the CEO of the company and we pride ourselves on the family business and feel but our main goal is to continue to grow so that we are the go-to company in our industry & community. We are known for giving a dozen cookies and a mug to our customers after every job as well.

The company is going through a complete overhaul so aside from the logo/redesign the website will also be completely revamped and all of our marketing collateral. There has not been anything done to any of these elements in quite some time and really need to stand out. A logo/design that is not too corporate looking but something that is a good fit for the type of business we do. I plan on using a ton of social media for the company as well as traditional marketing so keep that in mind when designing.

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