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LET ME TELL YOU ABOUT US:

Eastlake Self Storage is a state of the art self storage facility in southern San Diego county which caters to both individuals and to local Southern California businesses for all of their storage needs. The facility has a wide selection of storage unit sizes to choose from and also offers long term RV and boat parking.

Although we have been in business for several years, we are looking for a new logo to re-establish the brand. We are in the process of building a new e-commerce web site and would like to launch the new brand with the new site in the coming weeks.

IMPORTANT NOTE: If you go to http://www.eastlakeselfstorage.com/ this is NOT OUR WEB SITE! This domain is actually being used to redirect traffic to a direct competitor of ours in town. We are evaluating legal action for cybersquatting on a business name that was registered with the stated nearly a decade ago.

We are currently planning on launching the new web site using www.TheEastlakeSelfStorage.com instead. The new logo should clearly show the full URL so as to minimize any potential confusion between the two web addresses.

HERE IS WHAT WE NEED:

We need a nice brand-able logo that looks great on the Web but more importantly, it has to look good in print. While a colorful logo on the web site would work, we need to be able to "dumb it down" to just 2 spot colors max for our printing needs. The final files should be vector art files.

Attached to this creative brief is an unfinished design comp for an interior page of our new web site. Please design to match with this general color scheme or using neutral colors.

OUR TARGET AUDIENCE IS:

Basically anyone who needs storage space. Month by month renters are fine but obviously, we would like to cater to people who need longer term storage in order to minimize turnover.

It is important to note that we cater not only to individuals but also to businesses for their storage needs. Almost all of our clients are residents of Southern Califonia but that does not necessarily mean that they are native Californians. Many people move here from all over the country. So, while we encourage concepts with some So-Cal appeal, it is not absolutely critical. We are open to many ideas.

WE LIKE THESE DESIGNS:

The Comedy Central Logo. Almost anything that is Web 2.0 design.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Stay away from the obvious cliches like boxes, locks, keys, etc. We would love to see some creative ideas using the words of our current domain.

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