Tell us what you need
What is the exact name you would like in your logo?
Foundation for Global Scholars
What is your industry?
Education and Universities
What are the top 3 things you would like to communicate through your logo?
FGS is a dynamic scholarship organization helping young people expand their minds and become global change-makers
FGS is a trusted resource for parents and students
FGS helps students build personal ties to a bigger world
What logo styles do you like (image + text, image only, text only, etc.)
We get that this assignment is a bit challenging because of the length of the words/text. We are open to an icon + text, but we view it as a nice-to-have vs. need to have b/c of the text issue. A huge part of the project is nailing font, alignment of font (really want to look at examples of a single right- and left-justified column. If you try an icon, DO NOT USE a GLOBE...we do not want that. Too trite
Do you have any other info or links you want to share?
FGS is a US-based non-profit that gives hundreds of scholarships a year to US students who are planning to study abroad for a semester or more.They have made a name for themselves, they get thousands of scholarship applications.
They are excited about growing a broad network of college students who are using study abroad as a stepping stone to becoming a global "change-maker", to creating personal ties to a much bigger world. They love the way study abroad is engaging the college student in a bigger landscape, expanding minds, making connections.
FGS is going through a major re-brand, an you are a meaningful part of it. We want your thoughts on this effort. In short, when you see their current logo and web presence, we feel it is dated and in need of a refresh given the invigorating position this organization finds itself in. We are moving ahead with boldness, and we want to preserve our trusted reputation.
Direction on FONT: We generally want the font to be current and contemporary. You may choose to use sans serif or a modern serif font. You may choose to blend one serif and one sans. We are open to anything except really traditional fonts. That's out.
Direction on PALETTE: We are thinking a 2-color logo. We do not want two LOUD colors, but could have one Loud (a great web orange like http://www.colorcombos.com/colors/FFA300. A great loud blue like Crowdspring's blue). A lime green like www.paysimple.com. But if we use one of these colors, we might want to balance with a strong medium blue (see paysimple blue) or a dark grey. We don't have more direction on this and appreciate your input.
Current site and logo are at www.foundationforglobalscholars.org. We are making a change b/c we do not like icon, font, color, alignment. We want everything to change.
Organization did an event this year, which you can see at http://www.foundationforglobalscholars.o.... They liked the extra "life" and lively in this graphic treatment...this is directionally where they're heading.
They are developing a new site at www.FGScholars.org (MUCH SHORTER DOMAIN). You might try a logo version that in some way incorporates this new domain.
They are building in the Mission theme. http://themeforest.net/item/mission-resp.... You can see how big a change this is.
Moving toward more hip, more current/relevant, responsive, dynamic. Get it? We are excited and hopeful that you are really gonna get it.
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