• Award$200
  • Entries82
  • Creatives21



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Creative Brief

Who are you?

Driving Better (sourced by Flair Media)

What do you need?

New improved brand logo. We'll be using this to launch newly designed website (comp art attached for reference - you'll see placeholder for logo in upper left). Logo will also be used on new car plate frames (also attached for reference with old non-logo). Will also be used in social profiles, and traditional marketing materials where necessary.

Who Is Your Audience?

Women + men looking for great pricing on cars, who don't want to search and negotiate themeselves. They dislike the car showrooms, car salesmen, and the stress and time involved. From the (old) site: Driving Better has a network of over 100 dealers and 20 banks so your sure to get the right car at the right price. A car is the second biggest retail decision in your life whether leasing or purchasing we will make sure it's a positive experience. No matter what your in the market for big or small the truth is you can't afford not to contact us.


We Like These Examples

Comp for new site attached. (comp art attached for reference - you'll see placeholder for logo in upper left)

We Absolutely Must Have

Must work within context of site's new redesign and social avatars as well.
Company name: Driving Better



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