• Award$2000
  • Entries215
  • Creatives45

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Creative Brief

Who are you?

Driven is franchisor of online and bricks and mortar automobile dealership that sources new and used cars and arranges financing as well as extended warranties for their customers.

What do you need?

We need a logo that will be used on signage, Web site, shirts, promotional items and ads. It will also be an avatar for social media purposes.

Who Is Your Audience?

Consumers with challenged credit to professionals looking for an exotic automobile.

Requirements

We Like These Examples

Colors should be retail, fast, perky such as reds, oranges, blues and some black. No brown. Logo should imply movement, could have illusion of an automobile, could use wheels or steering wheel. Needs to convey strength, sturdiness, stability, i.e. someone who is driven to achieve.

http://www.flickr.com/photos/47348757@N0...

We Absolutely Must Have

No brown

Materials

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