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Business Info

Business Name

Dollar Guru

What is the exact name you would like in your logo?

DOLLAR GURU

Target Audience

What is your industry?

personal finance for young adults

Describe the target audience for your logo

15-28 years old
need real life financial answers and skills
how to select and manage a credit card (debit/charge)
how to open a bank account, write a check, balance
how to buy a stock - open a brokerage accoun

What are the top 3 things you would like to communicate through your logo?

Practical, ready to use personal finance skills
Focused on real life situations: "how was your $100 pizza" (charging and paying off = $100 not $20) - how to do it right!
REAL LIFE FINANCIAL ANSWERS/SKILLS/ TOOLS
How to actually do it, not theoretical
Ways to find money to save
website to earn rewards from merchants for saving
picking the right credit card, bank account, how to buy a stock
Automatic savings for goals at a high interest rate

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image and text
there is an image below of a "dollar guru"
guru = young adult - needs to be attractive not cartoon
holding dollars in hand and falling from sky
REAL LIFE FINANCIAL CALM / TOOLS

What colors do you want to see in your logo?

GREEN for money, pink for "piggy bank"? gold for riches?
complementary colors - yellow? blue? pink for piggy bank?

What colors do you NOT want to see in your logo?

NOT red = usually means losing money

Where will your logo be used (print, website, etc.)?

will be used on powerpoint and word presentations, materials that are handed out to schools/students,
WEBSITE (eventually = next project to bid for!), business cards (not as important), Flyers

Do you have other info or links you want to share?

Yes - here is the logo and the image that I have been
using. It is TOO CUTE! too young! girl needs to be more cool not a cartoon.
Line is for High School audience, but need for ALL audiences - starts in middle school, goes through 20s.

Need terrific tag line: REAL LIFE FINANCIAL ANSWERS

Thinking of having the letters float,but not sure if it is crisp

Materials

Contract
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