• Award$1000
  • Entries113
  • Creatives40



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Creative Brief

Who are you?

Nestle Purina Dog Food Marketing Team

Purina is our corporate strategic brand used to lend imagery to all our individual brands. Our consumer brands include Purina Dog Chow, Purina Beneful, Purina ONE, Purina Alpo, Purina Chef Michaels, Purina Mighty Dog and Purina Moist & Meaty.

What do you need?

A dog portfolio logo integrated into our Ready to Play Ball tag line

Our brands stand for more than food in a bowl; theyre a vibrant, fresh and forward-thinking presence in dog owners lives. Were a united front of innovators, visionaries, trend spotters and creative problem solvers. We are Purina. Fresh, energetic, curious and ready to play ball.

The logo will capture the feel of the above. The logo is modern and simple. It will be used on presentations, shirts and other internal collateral.

Who Is Your Audience?

Our Team, other Nestle Purina Associates

What do We Want them to Think/Do?
The Dog Team has a leadership vision for our portfolio of irreplaceable brands & we want NPP to wear our badge with pride.


We Like These Examples


We Absolutely Must Have

1) The Purina nine square trapped in a black box with PURINA exactly as presented on any one of our products. File attached
2) Our "Ready to Play Ball" Dog Team tagline
3) We do not want human sports imagery
4) The logo cannot be too cartoonish. Capture the spirit of the playfullness of a dog, while incororating the brand vision statment noted above.



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