Software & Technology
About Your Company
This is a SaaS cloud-based software targeted at warehouse managers, in the high-paced logistics industry.
These are big warehouses that receive 50 trucks every day and all. They are usually NOT tech savvy but they are obsessed with optimising their operation. More trucks, less time, etc.
The end user of our software will be people working at the warehouse, driving forklifts etc. Definitely NOT tech savvy. So the image we need is something modern (SaaS) but not intimidating. Not TOO corporate.
The winner of this gig will be someone who can design a logo that has the "aha!" effect. Like the examples I am attaching that use negative spaces (Gestalt) to show a message, it takes a few seconds to see it but suddenly you feel "Oh this is so cool!" - see the attached files for reference.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Dock Manager Pro
Top 3 Things
Ideas: trucks, boxes, warehouses
This is how "loading docks" look like: http://tiny.cc/zmz33y
See these styles: https://www.pinterest.com.au/pin/540854236469192371/