LET ME TELL YOU ABOUT US:
OnLive Research is a market research company specializing in helping clients GET CLOSE to consumers by using web 2.0/ social media platforms. By using social media and interactive tools, the purpose is to allow clients to be in direct and QUICK AND IMMEDIATE dialogue with consumers, rather than just doing surveys and interviews. This will enable clients to COLLABORATE and ENGAGE consumers in order to better understand their needs and preferences.
Some keywords to use for inspiration are in CAPITAL letters above. We are not tech focused, technology is just enabling us to get closer to consumers, and engaging them, so the logo profile should not be very tech-like.
HERE IS WHAT WE NEED:
We need a distinct and clear logo to be used on website, marketing materials and other standard company spaces. It should have a distinct and "attention grabbing" color. The name "OnLive" should appear, the full name "OnLive Research" could, but does not have to, appear. "OnLive" is the most important! We prefer solid colors to gradients, but it is not an absolute demand.
OUR TARGET AUDIENCE IS:
Clients (marketing people, brand owners) and the general public (as respondents/participants in the research). Mostly accessing the logo through the web.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Distinct color/colors (no "bland" and "normal" colors (like regular blue, red etc). It must be very clear which is the main "corporate" color. Must have an AI vector file in final delivery.
Should not have:
No "holding hands" (to symbolize collaboration).
Should not be tech-focused, getting close and engaging people is the core focus, not technology.
No pink or pastel colors.
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