LET ME TELL YOU ABOUT US:
One of Americas premier satellite television providers, DISH Network offers the best value in TV and the best HD in America.
However, brand awareness is relatively low and the overall strength of imagery is considered to be weak. But thats where your creative genius comes in. This is your opportunity to initiate a completely new look for the brand.
HERE IS WHAT WE NEED:
Wed like you to evolve the current DISH logo and underlying branding system. This might include a new type style, an evolution of color, a repositioning of the satellite icon (or omit it altogether) or any combination of these things. The new logo should be:
Reproduce well in print and broadcast
OUR TARGET AUDIENCE IS:
The entire DISH organization, their customers and future customers.
WE LIKE THESE EXAMPLES:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
You must read the brief. Do this first please, before you get started. Itll help you. We promise.
You must show us how your logo(s) accommodate the DISH Network sub-brands (DISH International, DISH Cinema and DISH HD).
You must lay your logo sheet out per the provided template.
Your logo must reproduce well at small sizes and be versatile enough to also be black/white and reversed out (you dont need to show these versions)
Youre not required to include Network in your logo design.
Be brilliant. Be graphic. Flex your muscle. Show us a range of options. Make DISH looks great, current and ICONIC.
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