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1.The client completed an interactive design brief.
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LET ME TELL YOU ABOUT US:
I've gone back to school for an MBA and will soon be pushing my ADA (Americans with Disabilities Act) training to HR and Risk Management departments everywhere. This will be my blog/website until I get a few contracts longer than a day or two, and can have a real site put together. Obviously I'm eating Ramen again now though.
The main thrust is that people with disabilities have more than a trillion dollars purchasing power annually and they're loyal to companies that are loyal to them. At the same time, cruddy return to work programs allow disabled employees to drive claims costs through the roof. Get them back to work, include them, purpose to hire them, and sell to them.
I have in my head a text-based logo. ROI is really big, wide, and light. Disability is smaller, in front of it. The D sits inside the top of the R and is written out over the rest of the word. I tried to do this in Paint (that old fashioned thing) and it looked horrible, so maybe that isn't the best idea.
I'd also like the .com incorporated but super subtle. The tagline is prone to change as often as a woman wants it to change, but for now it is going to be "Growing Market Shares and Shrinking Risk Exposure." Previously it was "Lucrative Possibilities, Limited Liabilities" and "A Bigger Market Share by Showing Employees You Care" and "Turning Inclusion Efforts Into Customers" and may go back to being one of those.
I'd really like a business card/simple stationary and slightly improved wordpress theme too, but I know that is a lot to ask. However, I would be willing to put a pretty little link to your website down at the bottom of my blog/website and give you a recommendation on linkedin too.
HERE IS WHAT WE NEED:
Written above: text based logo. I think I like the modern look - I like the shadows underneath, don't want something that looks too futuristic. I like subtile effects, but of course it needs to look OK in greyscale. I don't think I will need it in more than color and greyscale though.
I am also afraid it will be too plain. I don't want anything swirly or girly, just business. You probably can't incorporate a standard wheelchair disability logo to my liking - (85% of disabilities are hidden) if you're going to put anything, make it money-focused.
It would be nice to have a little image that can stand alone, but I just can't think of anything!!!
I don't want to pigeonhole myself, nor do I want people to think "non-profit, works with people with disabilities" when they see it. So, unless you can come up with something great, I think I will prefer text.
I want both words to be clearly readable from far away too. So, no script or totally crazy characters. I will probably put this on a car magnet and all over the place, so boldly recognizable is good. Also, a white background is good.
I don't have colors, but I know this ---- no hot pink pr mismatched colors. Prefer timeless colors. However, I do like these new color schemes that may have some rust or lightish green in them - almost earth tone but a little brighter, usually with browns. I think I prefer black to brown, but I want a logo that pops too. So my business card will draw an eye on the table.
Maybe an idea for the image could be a door, plantlife of some sort (although this is so often seen it is hard to be unique) or something symbolizing NEW, GROW, INCLUDE, or EQUAL. A symbol might also be money and/or work related, advice and consulting related, or COMMUNICATION related. A KEY, or the !? marks, something fitting. I can also imagine an eye with the disability logo in the middle of it. I really like good design that plays on initials, or letters together, whatever that is called.
I really like the idea of having me somehow be part of the logo, like my glasses, a slight outline of my face, and hair - as modernly recognizable. I'm kinda fat with big lips and really long wavy hair, usually in a high bun. Kinda like the grandma making cinnamon rolls look - with cooler glasses - but I'd like to to say "modern entrepreneur" instead instead of "animated food." The first example is one like that. If you can come up with something like that, I'll give you a pic of me if you're chosen, so you can make the lady look a little more like me. I've been putting my pic on my business cards, but I'd prefer a little timeless caricature thingy.
Hope some of this helps!
OUR TARGET AUDIENCE IS:
Business leaders, mainly HR Executives, Risk Managers, and Diversity-related groups. Also Workers' Comp claims carriers a little bit, and maybe medical providers.
WE LIKE THESE DESIGNS:
Of course I like all of these but don't want my logo to be exactly like them.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
kid like, cartoony, so cool it is a fad, or anything with those whispy people often seen in staffing agency logos. Most logos I see with "stick" people or featureless figures are just dumb. Nothing written so thin you can't read it from a few seats away at a conference.
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