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Tell us what you need

What is the exact name you would like in your logo?

Vaquero Blue

What is your industry?

Advertising and Marketing

What are the top 3 things you would like to communicate through your logo?

Democratic political firm - please use a dark blue (like Dodger Blue)
American West base of operations and orientation (Colorado and Texas)
Seriousness - nothing cartoonish or too contemporary (I'm young, trying to project some establishment and stability)

What logo styles do you like (image + text, image only, text only, etc.)

Image and text - something that conveys the west (Vaquero means cowboy) with the firm name
I am a huge fan of the Golden Gate National Recreation Area logos - Muir Woods, Crissy Field, etc
Please just a two color logo - just blue and white
Please no stagecoach or "outlaw" style fonts. Distressed text intriguing. See font in attachment - i like the underlined Os look, it's a bit too curved and art-deco for me so something that straightens the lines out just a touch would be interesting. But I'm open to other approaches as well.

Do you have any other info or links you want to share?

Services: Strategy, Message, Media (optional - would love to see versions with and without these three words)
Please don't go too heavy on the Texas angle (meaning, go beyond a beveled star - the colorado part is more important than the texas part)
Someone sketched a version once that featured a bleached cattle skull - it looked kinda cool, but that's not all i'm sold on by any means
Ideally, I may want to do a round or two of tweaks, but i've worked in an agency so i know better than to do 9 rounds and waste everyone's time

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