LET ME TELL YOU ABOUT US:
This is a Logo for a software company called: Dine-inTeractive
Our company creates webpages for ordering food from a restaurant electronically. Generally this will be used for Casual Dining restaurants like Applebee's, Bennigans, etc.
HERE IS WHAT WE NEED:
We need a logo to serve as the starting point for our brand's identity. Because the name of the company was created when merging the phrase 'Dine-in' and the word 'Interactive' this duality is important in the resulting logo. Typically, in text form, the 'T' is capitalized to help with creating the separation of the Dine-in subtext, but this convention is not a requirement. The hyphen in the word dine-in is part of the TM and our website address, so preserving that hyphen is important. Avoid keyboard and mouse imagery. Our software is primarily touchscreen driven. Additional design needs will follow this project if you are interested.
OUR TARGET AUDIENCE IS:
Our primary & secondary audiences include nearly all Americans. Directly, people who own or work in restaurants. The end consumer (or user) is a secondary/indirect customer and includes all people who eat in restaurants.
WE LIKE THESE EXAMPLES:
Salesforce.com, XM Satellite Radio, Wikipedia, Skype, Chili's, Pizza Hut, LG.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
* Allusion to the restaurant industry.
* Perception of the Dine-in / Interactive duality.
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