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LET ME TELL YOU ABOUT US:

I lead a small company building an innovative consumer service.

HERE IS WHAT WE NEED:

I need a logo that will be used as the brand identity for website service. The service allows consumers to buy digital picture frames ("Frame Purchaser") for their mom, grandma, etc. ("Frame User") and choose/schedule college students ("Frame Installer") in the city where the Frame User lives to deliver and install the frames. So it is part commerce & part logistics/scheduling/delivery.

It is highly social - the Frame Installers make money for installs, but they also make money by keeping their "reputation" up & by recruiting other reputable installers. The Frame Installers also earn money or other things (gift cards, virtual currency) for referring leads of Frame Purchasers who buy - eg. the student installs a frame, then tells their mom, who in turn buys one for her mom (the students grandma).

Also, The Frame Purchaser will be able to purchase as part of a group buy amongst friends or family for a Frame User, so it is both social & there is a group buying option which will be highlighted for cost savings and virality purposes.

OUR TARGET AUDIENCE IS:

We have 3 audiences:

The Frame User - Grandma or mom/dad

The Frame Purchaser - Often the son, daughter of grandma or mom/dad

The Frame Installer - typically a college student

WE LIKE THESE EXAMPLES:

overall site design = www.grubhub.com & www.mint.com

logo design = top logos like the ones below, or your own design

www.logosauce.com/uploads/web2_logos.jpg

http://farm1.static.flickr.com/60/201032...

http://euphorish.com/wp-content/uploads/...

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

the name must be in the logo: FrameSquad

There is a lot that can be done with framing the name and we plan to use this in logo variations for holidays, much like how Google modifies its name for holidays - eg. green on st. patrick's day or christmasy on december 25

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