LET ME TELL YOU ABOUT US:
The Dial Corporation is well-known in the United States for its strong brands such Dial, Tone, Right Guard, Purex, Soft n Dri, and Renuzit. Dial is owned by a European consumer products giant Henkel, based out of Dusseldorf, Germany.
HERE IS WHAT WE NEED:
Every year, Dials Sales department holds a National Sales Meeting, which brings together Sales, Marketing, and other functions. At this meeting, marketing plans for the following year are presented, and strategic discussions are held by team to discuss opportunities for the coming year.
Dial is looking for a logo to go along with this years National Sales Meeting slogan Passion to Win. The slogan this year is intended to motivate Dials teams to find and cultivate their own Passion to Win. Success is not only about having the right teams and strategies in place, it also requires a strong passion to succeed and to be a winner.
Our Passion to Win logo should denote strength, confidence, energy, and conviction which are all elements of passion. It should somehow communicate that our passion to win comes from within each of us.
Our logo will be needed in the following formats:
Version in .jpg for PPT presentations
Layered Illustrator files
Possible 1-color format for printing on promotional items
OUR TARGET AUDIENCE IS:
Primarily Dials Sales team both direct and brokered, but the logo will be seen by other functional areas.
WE LIKE THESE DESIGNS:
Simplicity is key, nothing fancy.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
It is not mandatory to use any of our corporate colors or images, but if so, here are the guidelines:
Corporate identity guidelines for Dial and Henkel are attached.
Dial corporate strategy image incorporates an equilateral triangle it is optional to incorporate a triangle in any submissions
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