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Tell us what you need

What is the exact name you would like in your logo?

Deterrence Consulting

What is your industry?

Consulting and Professional Services

What are the top 3 things you would like to communicate through your logo?

We are the only consulting firm focused exclusively on defending brands against competition.
We believe aggressive defense deters competitors.
We combine academic and industry expertise to deliver effective strategies.

What logo styles do you like (image + text, image only, text only, etc.)

A preference for image only but I'm open to a few words of text.

Do you have any other info or links you want to share?

The name of our new firm is designed to evoke historic military strategies among senior leaders of marketing-driven businesses. We believe that companies' pursuit of short-term growth strategies too often distracts from defending their core business leading to long-term declines. Our combination of academic insight and industry expertise insures we deliver credible and effective recommendations.

We offer services to support existing growth initiatives, particularly new product innovations, ranging from competitive assessments to "war gaming" scenario planning to proactively developing plans for counteracts to team training on how to innovate in a competitive marketplace.

We also offer services to support companies facing an imminent or on-going competitive attack. These services include competitive intelligence surges, building business cases to support defense investments, and best practices to defend the client's business.

Tim Calkins' book, Defending Your Brand, is the inspiration for our practice: http://www.amazon.com/Defending-Your-Bra...



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