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Tell us what you need

What is the exact name you would like in your logo?

Taltu (or perhaps taltu -- all lower case -- if it is easier to design around)

What is your industry?

Education and Universities

What are the top 3 things you would like to communicate through your logo?

1. We are an alternative to the traditional college student lending/loan space -- we are not a bank, we are not government funding, we are a contemporary, crowd-sourced alternative to solving one of the largest debt issues in the U.S. economy today; 2. The most deserving STUDENTS earn the opportunity to participate based on their accomplishments, social profile and ranking -- our service, in effect, matches STUDENTS who are both needy and worthy with interested ALUMNI; 3. We provide value to *BOTH* STUDENTS and ALUMNI by creating a mutually beneficial relationship born from a common connection -- their university alma matter.

What logo styles do you like (image + text, image only, text only, etc.)

Would prefer to have a IMAGE AND TEXT-based logo in a contemporary color base that can be used in all forms of communication -- from web to printed materials. Primary colors are best. Avoid BLUE as our two nearest competitors have logo/marks in BLUE; Avoid RED as red has a negative meaning in the finance world. Best options, but open to whatever beyond RED and BLUE, include GREEN, YELLOW, ORANGE, BROWN, BLACK, etc. Ideally, if the ultimate logo design is a bit more elaborate, then would like a companion piece of iconography that can be used is more limited media. For example, the "F" in Facebook is often used as just a piece of iconography.

Do you have any other info or links you want to share?

Couple of items:
1. Key Competitive links:
https://www.sofi.com/
http://www.commonbond.co/
http://www.lendingclub.com/
http://www.prosper.com/

2. OPTIONAL (does NOT need to be included, but is altogether OPTIONAL) tagline associated with the logo: Where Alumni and Student Talent invest in one another.

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