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Business Info

Business Name

DESIGNatural

What do you do?

DESIGNatural, a sustainable lifestyle company, provides conscious consumers with casually elegant, contemporary 100% natural-fiber, 100% naturally-dyed apparel and accessories, fairly traded with our social enterprise partners around theglobe.

As global consciousness and awareness grows, Slow Color seeks to return the consumers to the idea of gourmet colorbeautiful color produced in such a way as to revive the values of health, sustainability, respect for the environment, the people working with it and their livelihoods. Slow Color is a process; it may take days, or a week, or longer to dye a garment with natural dye, as opposed to a quick chemical bath. The ultimate result is a product which is aesthetically pleasing, practical, and non-toxic to grower, producer, and consumer. A la, Slow Food Movement, in consciously initiating and promoting Slow Color, DESIGNatural hope to revive our human heritage of knowledge, artistry, and respect for the world and its inhabitants, offering a return to natural health, beauty and luxury through its premium one-of-a-kind products.

What is the exact name you would like in your logo?

Slow Color & DESIGNatural & for conscious comfort

Target Audience

What is your industry?

Apparel & Accessories

Describe the target audience for your logo

The micro market analysis is based on psychographic segmentation rather than demographic or geographic segmentation. The fashion-, social-, environment-, and health-conscious consumers are on a constant quest for comfortable, well-styled clothing that works on a daily basis with their bodies and lifestyles. Such conscious consumers, generally over the age of 30, and called the (Life of Health & Sustainability) LOHAS consumers are the primary target market segment for DESIGNatural. DESIGNatural looks to meet the fashion, comfort and lifestyle needs of these discerning LOHAS consumers with clothing and accessories. The LOHAS consumers are early adopters and strong influencers in the market. Additionally, Naturalites, consumers on the fence about making conscious decisions are the secondary target market segment for DESIGNatural. The LOHAS consumers tend to be generally price insensitive and are unlikely to switch loyalties once brand loyalty has been established. DESIGNaturals with its truth in branding expects to create a positive brand image for these consumers. Accordingly by providing a positive brand experience, we anticipate these conscious consumers to be loyal to DESIGNatural. The Naturalites are more price sensitive. Using the power of inbound marketing -- leveraging Mobile/Social Media and online consumer engagement -- DESIGNatural has launched its affiliated the Slow Color Movement. Slow Color will establish a community of affinity/interest (CoA/CoI) focused on all things natural (and organic as and where feasible) in clothing and accessories from the dyes to the fabric to the buttons and other features. This community will influence along with the LOHAS Consumers, the purchasing habits of the Naturalities and not-so-conscious Drifters and Conventionals.

Additionally, DESIGNatural sees opportunities by crossing traditional markets and looking for customers with shared values. Given the significant macro trends, DESIGNatural is looking to have social and green investors switch to investing and micro lending through DESIGNatural in its social enterprise partners. This enables such investors to pursue profit in the global social and environmental sector, while providing DESIGNatural an expanded customer base. Additionally, the concept of crowdfunding provides incentives for individual investors to be vested in the success of DESIGNatural and Slow Color. Further away from DESIGNaturals target, are people and organizations with philanthropic pursuits who may see value in purchasing DESIGNatural products in lieu of their donations. They normally would obtain no returns through their regular donations. With shared values, using DESIGNatural products makes it easier for them to walk the talk. There exists the possibility also to persuade alternative health centers, yoga centers, NGOs, schools, hospitals to be part of the DESIGNatural ecosystem as customers, distribution channels and/or partners because of shared values, goals and objectives.

What are the top 3 things you would like to communicate through your logo?

1. DESIGNatural, a social enterprise, through the Slow Color Movement, sustains natural dyeing traditions around the world.
2. Slow Color is a Community of Affinity & Community of Interest
3. Truth in Branding and our socio-eco ethos ensures Human, Society & Planetary Well-being.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

1. Text(s) + Image
2. Minimalist, Clean, Uncluttered with switching of colors or text to accomplish both Slow Color & DESIGNatural
3. Swapping of Slow Color & DESIGNatural so that SlowColor.org has Slow Color in Large and DESIGNatural in Small font/context and DESIGNatural.com has DESIGNatural in Large and Slow Color in Small font/context

What colors do you want to see in your logo?

Multiple colors that that can be printed using natural dyes and looks good on a business card, on a website, T shirt and clothing and accessories

What colors do you NOT want to see in your logo?

Minimal Black & White

Where will your logo be used (print, website, etc.)?

Print, Website, T Shirt, Business Card, Social Media, Favicon.ico

Do you have other info or links you want to share?

http://SlowColor.org
http://DESIGNatural.com
DESIGNatural the social enterprise to which SlowColor is affiliated intents to create a whole new market space that it intends to eventually hopes to be a leader in
DESIGNatural Eco System is based upon (Coevolution) involving Innovators, Complementers, Partners, Allies, Collaborators.
SlowColor brings together Conscious People across the value chain of the Apparel & Accessories Industry - Fashion Designers, Natural Dyeing Cooperatives, Natural Fabric Weaving Cooperatives and Consumers.
DESIGNatural & Slow Color are based in Boulder, Colorado, USA but have a global reach.

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