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Creative Brief

Who are you?

"PlayerManager" is the name of a new and innovative Fantasy Sports Betting game to be launched in the UK later this year.

"Player Manager" refers to the fact that the manager (the person using the site) is selecting a set of real-life players, who score points based on real sporting events. Games are played for money with a percentage of the pooled funds being returned to the best-performing managers.

We will be launching games for different types of sports and so the logo can NOT refer to one sport in particular.

What do you need?

We need a logo for "PlayerManager" that will primarily appear on the website of playermanager.com.

The company behind the game is called "Echo Sports" (www.echosports.co.uk). Alignment between the PlayerManager and Echo Sports logos may be considered, but is NOT a requirement.

Whilst the PlayerManager logo will NOT be used for stationery (we have Echo Sports for that), it should be flexible if we need to use it on electronic presentations, signage, clothing, stamps, magazines or for embossing.

Who Is Your Audience?

Our customers are predominantly male, aged 25-44 (with a key segment 25-34). They are uber-sportsfans (following, supporting and discussing with their friends), have an analytical bent, engage with social media (facebook, twitter or specialist fantasy football forums) and enjoy taking calculated risks (such as poker). They are likely to be tertiary educated and in a professional occupation.

The logo must convey enjoyment, opportunity and gravitas - but with a cool edge that distinguishes itself from established, older competitors.


We Like These Examples

We like distinctive, clean and modern logos of companies that appeal to our target audience - brands such as Apple and Audi. It seems that these all have (or can have) depth to them but this is not necessarily a requirement.

Of course, we also like the logo of our parent company - www.echosports.co.uk. If you wish to use some of the echosports concepts for the PlayerManager logo, you can contact me for the appropriate files.

But please don't limit your creativity - we encourage brand new ideas.

We Absolutely Must Have

The words "Player Manager" (all uppercase, all lowercase, or a mix; with or without the space - you choose).

Please also include an icon that can be used with the text either as part of the full logo, or by itself (as it does with the logo of our parent company - www.echosports.co.uk).

The logo must also work in black-and-white.

Just limit the colours, don't over-complicate the design and enjoy. We're excited to see what you come up with.



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