About Your Company
BillEase is an online installment service that provides Filipinos with an affordable installment payment option for their Lazada purchases – no credit card required. Since its establishment in 2017, BillEase has been giving tens of thousands of Filipinos access a new way of financing their online purchases that is private and secure with flexible payment terms.
In the next few months, BillEase will be releasing a new service: BillEase for Merchant. This will allow us to diversify our service and provide customers with installment plans for a larger portfolio of partner-merchants.
With this, are planning to relaunch the brand, starting with a more modern, more visual logo. We want our logo to resonate with a warm, friendly, yet professional vibe that will attract our target audience and help with brand recall.
Middle- to upper-middle class Filipinos between the ages of 18 to 65 with a steady source of income (whether formal or informal).
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Hip, Premium, Techy
List of competitors: Affirm (https://www.affirm.com), Kredivo (https://www.kredivo.com), Kreditplus (https://www.kreditplus.com), Kissht (https://kissht.com), ePayLater (https://www.epaylater.in), Sezzle (https://sezzle.com), SplitIt (https://www.splitit.com), and AfterPay (https://www.afterpay.com)
We also attached the old BillEase logo for reference (especially in terms of preferred color).
BillEase’s color palette are as follows: Orange (ff483e), Dark Blue (254587) and Off White (fffbf4).