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Tell us what you need

What is the exact name you would like in your logo?

417 Holdings

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

1. WERE RELATIONAL. WE ARENT SILENT PARTNERS IN OUR DEALS, WE LEVERAGE OUR FUNDING DOLLARS AND OUR EXPERTISE WITH THE FOUNDERS TO CREATE A BETTER, MORE PROFITABLE COMPANY, AND ULTIMATELY BETTER LIVES FOR ALL INVOLVED.


2. WERE NIMBLE. ALTHOUGH WE FALL WITHIN THE INVESTMENT REALM, WERE MUCH MORE LIKE PHILANTHROPISTS ACTING WITH FOR-PROFIT COMPANIES. WERE INTERESTED IN THE PEOPLE, THEIR BUSINESS ASPIRATIONS, AND HOW WE CAN INVEST TO ACHIEVE THE BEST RESULT.


3. WERE TRUSTWORTHY. WEVE WALKED AWAY FROM DEALS THAT COULD HAVE BEEN MASSIVELY PROFITABLE, BUT WE HAD A GUT CHECK AND DECIDED TO PASS. WERE NOT DESPERTE FOR OPPORTUNITIES, THUS OUR DECISIONS COME FROM A PLACE OF STABILITY INSTEAD OF NEED.

What logo styles do you like (image + text, image only, text only, etc.)

We'd like to have both and image + text.

We're hoping for a strong work mark without the image to use for letterhead/simple marketing, and then a image + text for website and digital communications.

COLORS
We'd prefer to keep with blues and greens in various shades, but preferably not fluorescent/pastel. We're open to including complimentary colors, but orange hues should be avoided.

IMAGE STYLE
We like the less-obvious designs. we're not going to be incredibly keen on designs that have people/figures within, e.g. a hand reaching out to another; two people standing next to each other; a circle of people all holding hands, etc. All of those styled designs are not an appropriate design direction.

We would like to see interesting use of shapes and lines, and even colors/shading.

FONT
We like styles similar to Helvetica Neue Light and Courier New. Clean and modern.

Do you have any other info or links you want to share?

Not at this time.

Materials

Contract
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