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What is the exact name you would like in your logo?

Nova Vida Farms

What are the top 3 things you would like to communicate through your logo?

(1) Clean/uncluttered, elegant/sophisticated/classy, bold logo. Color optional (could be in full color or just black and white if design is right);

(2) Fresh (filled with life)/health that comes from eating local, organic foods grown sustainably; and

(3) Bounty/abundance/life, as Nova Vida means "New Life."

What logo styles do you like (image + text, image only, text only, etc.)

We want a logo that contains both image and text that is suitable for enlargement (e.g., enlarged on the side of a truck and/or printed on a large banner at the farmers market) as well as for printing on a business card and/or stationery, t-shirts, caps, labels on jam jars, etc. The logo will obviously be on our website when we get it up and running.

Examples of logos we like include (not in any particular order):

(a) Napa Farmers Market logo (http://www.napafarmersmarket.com/).
Likes: bold, clean, strong impact, easily recognizable. Logo conveys sense of place (the image of the man on the grape press in logo is taken from a large statue in Napa)

(b) "Buy Fresh, Buy Local" (http://caff.org/programs/local-food-syst...).
Likes: bold, clean, strong impact, easily recognizable. Colors are vibrant.

(c) Katz Olive Oil (https://katzfarm.katzandco.com/artisan-o...)
Likes: Charming, elegant. Logo works well either in full color or in black and white.

(d) Solano County Totally Local Farmers Market (http://www.dailyrepublic.com/featured-st...)
Likes: Charming, conveys ag/rural feel (although Nova Vida's logo does not need to), colorful and bold.

(e) Presidio Trust (http://www.presidio.gov/about/Pages/abou...)
Likes: Bold, graphic, clean, image conveys something about the organization.

(f) Eatwell Farms (http://www.eatwell.com/)
Likes: Elegant, rustic, easy to read, image reflects the farm.

(g) Solano Land Trust (http://www.solanolandtrust.org/Index.asp...)
Likes: graphic, bold colors, eye-catching

(h) Sonoma Land Trust (http://www.sonomalandtrust.org/)
Likes: elegant, classy

We also like artwork from Grant Wood and retro farm posters found here: http://www.etsy.com/listing/62513833/3-p...

Examples of logos we dislike:

(a) Marshall's Honey (http://www.marshallshoney.com/t-hvariety...).
Dislikes: the font, the ying-yang symbol; there is no relationship between the logo and the product. Cheesy, cartoonish, cheap-looking even when product is high-quality.

(b) Riverdog Farms (http://www.riverdogfarm.com/)
Comments: Logo is ok, having words go around in a circle is a little more unique, but there is no obvious connection between the dog and the farm.

(c) Full Belly Farm (http://www.facebook.com/FullBellyFarm)
Comments: We really dislike this logo, even if the name is clever. Too cartoonish, the Buddha figure here is grotesque looking.

(d) Polyface Farm (http://www.polyfaceyum.com/shop/index.ph...)
Comments: Great farm, boring logo. Takes too long to figure out that the lined images are outlines to animals raised on the farm, looks messy.

Do you have any other info or links you want to share?

Nova Vida Farm is owned by 2 professional women, one in her early 60's and the other, in her mid-30's. The farm is a second career for both women.

Our farm is located in the SF Bay Area. We will be growing a large variety of vegetables on the farm and will be raising chickens and other livestock.

The philosophy underlying our business is community-building (e.g., communities are strengthened when people gather to eat together), environmental stewardship (e.g., we utilize sustainable, organic practices in growing & raising our food) and social justice (e.g., everyone should have equal access to nutrionally dense foods, regardless of socioeconomic status, and people should be paid a living wage).

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