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Creative Brief

Who are you?

LocBuild. and Design will be a small and new building business that targets the inner suburbs of Melbourne.

LocBuilds vision is to become to be a leader of clean, eco-friendly transformations to existing or brand new homes in the inner city.

What do you need?

We want the name of the business in the logo.

'LocBuild.' to be the big part of the logo and 'and design' to much smaller.

This logo will be used on our cards, website and stickers for our cars.

We would like the logo to be inverse as well.

We want simple colours preferably blue, black, grey and whites however we are up for options and idea.

We want the logo to look very modern and simple and not congested at all.

We want a boutique feel and vibe with this logo.

Who Is Your Audience?

Our target market are young professionals (majority DINKS - double income and no kids market)

Our audience are design savvy and big consumers and brand driven.

We are going for the boutique and design conscious market.

Requirements

We Like These Examples

http://www.blenddesign.com.au/

We love their logo as it's simple and displays an element of being boutique.

We Absolutely Must Have

We must have LocBuild. in the logo, we are not too sure if we want 'and Design'

Materials

Contract
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