LET ME TELL YOU ABOUT US:
Hair Capital is a startup business venture seeking to establish itself as the leading all-in-one hair care solutions provider in the world, with physical venues established in the most exclusive areas of major cities around the world.
The Hair Capital web site will initially carry a full range of mid-to-high level branded hair care products, many of which, although very popular in certain regions of the world, are not readily available to the average consumer on a local basis.
The web site will also carry every type of hair care accessory under the sun, ranging from simple hair ties to expensive laser combs.
The physical stores in each city will exude elegance with a sort of med-spa feel to them. The stores will carry the same products offered on the web site, but will also provide various services:
Computerized hair analysis systems spread throughout the stores, staffed by highly trained technicians who evaluate common hair & scalp conditions and receive expert recommendations on the purchase of specific products and/or services designed to lead to the restoration of the clients former quality, health and growth rate of their hair.
On-site dermatology service to treat common scalp conditions that impede the healthy growth of hair.
On-site computer visualization systems that show prospective clients the possibilities of improving their appearance via hair transplant surgery.
An on-site (or nearby) affiliate surgical center that provides hair restoration services, mostly for men with male-pattern balding, but also for women who want to address post-menopausal hair thinning.
An on-site high-end beauty salon, with regularly scheduled live product demonstrations conducted by experienced in-store stylists as well as by renown stylists from around the globe who make impromptu cameo appearances.
The bottom line is that Hair Capital is unlike the numerous retail businesses out there selling products in stores and over the web, where the business model is based on a commodity-based discount pricing scheme. Rather, Hair Capital views each customer as a potential client-for-life, with each warranting their own unique customized hair/scalp treatment plan. Hair Capital makes money when these clients purchase its products & services in order to carry out their custom-tailored plans.
HERE IS WHAT WE NEED:
A logo that exudes style and elegance akin to that of a high-end med-spa; yet portrays the underlying nature of the business, that being to help people attain better hair by providing them with quality information, products and services designed to address deficiencies in their hair and scalp, no matter the cause, whether it be related to the environmental factors or the result of inherited characteristics of the specific individual.
OUR TARGET AUDIENCE IS:
Hair Capital considers everyone in the world to be a potential customer, regardless of their age, gender, race or ethnicity. After all, except for a small percentage of newborn babies, cancer patients, and those who intentionally shave their heads, everyone in the world has hair, and no matter what culture you consider around the globe, a universal constant is that most people consider their hair to be an essential part of their identity.
WE LIKE THESE EXAMPLES:
Open to all design ideas and concepts.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The Name "Hair Capital"
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