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LET ME TELL YOU ABOUT US:

We are an artificial flower business that sells solutions for your decorative and creative needs.

We currently sell online through an Ebay store and want to develop a website for online wholesale and retail distribution. We will also use this logo to develop a high street retail store.

Our items sold include artificial flowers, wedding bouquets, indoor decorations, hairpieces, indoor vases and DIY floral supplies.

Please visit our store to see our products before you start

http://stores.ebay.com.au/Fictitious-Flo...

HERE IS WHAT WE NEED:

We need a logo that is modern and creative that moves people away from the traditional negative feel of artificial flowers. It must last and cannot be too modern that it looks out of date in a few years.

We need a logo and color pallet to develop our website and retail store theme. The logo will also be used to develop branding labels that will be attached to all our products.

This logo will be the basis for the whole company look and feel. The image must encompass what we are, as apposed to what we sell.

We are a decorative solutions business.

OUR TARGET AUDIENCE IS:

People who are getting married over 25 for wedding bouquets, table and cake decorations. 35% of business

People who want to decorate their homes or business foyers. 35% of business

Wholesaling to retail outlets 30%

Women make up around 75% of the customer base but we also have a growing male population.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It must of course emphasis the name of "Fictitious Flowers" and it must be clear and easily recognizable.

We would like a representation of logo imagery (not specific)

It can be a flower or plant or leaf but it must not be a photo image it has to be representative of natural products or represent the decorative solution.

No pink is to be used or super bright colors that traditional florists use. The colors must be calming but make you feel positive when you look at the logo.

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