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Tell us what you need

What is the exact name you would like in your logo?

Service Dogs for Heroes

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Bond, Tribe, Bridge, Loyalty, Support, Strength

What logo styles do you like (image + text, image only, text only, etc.)

image + text

Do you have any other info or links you want to share?

The BOND between a service dog and its veteran is similar to the bond between servicemen while serving together. In both situations, those bonds help to allay fears, elevate courage and loyalty, and eliminate isolation. It is the structure of community and the reassurance of connection, sometimes referred to as a TRIBE. The service dog becomes the new TRIBE for the serviceman as his platoon/group once was. Throughout history, tribes have endured largely because the structure of being self-sufficient creates autonomous strength. The service dog represents the transition missing from the war to life back home. The logo should represent the bond, the bridge, the loyalty and support. The logo should be an identifier of those members of the tribe, much like tribal tattoos did for primitive cultures. Having your tribes tattoo was a sacred honor and source of pride. Those tattoos incorporated animals, nature, and tribal beliefs by using mostly black ink in designs made up of short lines, patterns, and circles. Military men and women who have sacrificed and suffered should identify with the logos strength and message. It should be a design that they want to have on their hat, shirt, or jacket and wear with pride. Their tribal tattoo.

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