Consulting & Professional Services
About Your Company
Beyond Limits Consulting is an executive, leadership, and management coaching practice with a focus on helping military and defense personnel transition into civilian life or new roles. That said, the organization also offers its services to non-military nonprofits, NGOs, and corporations. It has three target markets: 1) military personnel looking directly for transition coaching, and 2) organizations that serve military personnel and help them move to civilian life, and 3) HR and C-suite leaders in organizations experiencing issues with management and leadership. For all organization targets, the ultimate decision maker is someone fairly high in the chain of command, with budget ownership. The owner of the company is a retired Air Force veteran, a world-traveler, a certified coach with more than 25 years of experience in her field. She has worked around the world, with a variety of cultures and backgrounds. The name (Beyond Limits Consulting) was chosen because it indicates that the company's goal is to help people expand their horizons and push past their current boundaries to reach their goals. Imagery that might work: flight, launch, mountains, expanding circles, other visual metaphors of expansion and growing past your boundaries. Things like mountains or expanding circles would be especially powerful in groups of three, as the process is to explore, then understand, then achieve mastery.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Beyond Limits Consulting
Top 3 Things
Professional, competent, human, aspirational
Primary brand archetypes are sage and explorer, with hero secondary. The files below are some samples the owner found and liked the idea of. The company prefers a darker teal rather than a lighter aqua. Fonts should be modern and clean.