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LET ME TELL YOU ABOUT US:
Blink Chocolate is a chocolate bar, that is, a cafe which specializes in chocolate drinks, and we are just about to open our first store.
HERE IS WHAT WE NEED:
We need a logo designed which includes the words 'blink chocolate'. We want a very simple, bold design, perhaps one foreground and one background colour - note that the logo needs to work on a white background as well. The logo should be either just text, or accompanied by a very simple graphic. The word 'blink' should be more prominent than 'chocolate', or at least differentiated somehow.
Though we have a fairly solid idea of what we want, we are not designers, and would much prefer an inspired design which ignores our guidelines (within reason) to a dull one which rigidly adheres to them.
OUR TARGET AUDIENCE IS:
Our target audience relatively young, 18 - 30. We're looking to project an image of being a quick stop for a good drink at a reasonable price.
Most of our competitors overemphasize the quality of service, with overwrought designs, fittings and prices to match. We want to be seen as a quick, simple and cheaper but high quality alternative.
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