Design A Custom Logo For New Specialized Travel Agency

Travel & Hotel

I am a travel agent providing highly customized travel planning services to upper and upper-middle class clients.

My specialities are Europe, river cruises, Hawaii, Mexico and family travel.

The demographics of the customers I am trying to reach are upper middle class, and upper class. I will be helping families with kids of any age. Most river cruisers are 55+.

My company will be providing high quality travel concierge services. I am not focused on providing budget deals.

My customers will primarily be in the San Francisco Bay Area, although I can help anyone in the United States.

Journeys of a Lifetime

Sophistication, Luxurious, Professional

I want a logo that is clean, modern and simple. I want it to look current. I don’t want anything fancy or ornate. And I don’t want anything cute. I want it to look upscale and classy.

I tend to like circles as you can see in the Pinterest board I created of logos I like (link below). I think I would like something inside a circle. I would probably like something that was either inside a circle, or had 3 circles next to it, or something like that.

I don't usually like italics.

I was thinking that it would be neat if the word "Journeys" could be emphasized is some way (but not italics). So, maybe bolded, bigger, to the side or something? Or maybe the "J" could just be emphasized.

I am not sure if I want an image or not. Many travel companies use the world in their logo, and this is overdone. I don't want this. So, I am leaning away from an image, but I am also open to something that looks fabulous.

I want a logo that is one color: a blue logo on a white background. But, I also want it to work in black on a white background. I don't want a lot of different colors. I have been advsied to use a blue that has an associated number recognizable to professional printers. The types of blues I am interested in are sky blue or ocean blue. The type of blue (and white) you think of when you think of the Greek islands, or a Carribean beach with white sand and blue water. I don't want dark blue or navy blue.

I want to use the logo on my business card, in my email signature line, on my website, on stationary, as a profile picture on Facebook and Instagram, etc.

I have created two Pinterest boards. One is of logos I like, and one is of those I don't like. I am trying to attach links here, but if they don't work, please let me know so I can share them.
https://pin.it/wuow53vqw63uys
https://pin.it/vk2ugeephy2dkm

I have been advised to get an .eps file, a .jpg, and a .png with a clear background.

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