Design A Custom Logo For A Floridian Fish Camp & Bar

Entertainment & Sports

Freund Fish Camp is a place where friends and family gather to relax, go fishing and imbibe.

This logo will be used to brand my parents’ home in Bradenton, Florida. They live on a canal and spend a lot of their time sitting on the lanai watching the fish jump, out in the bay fishing, and plenty of time drinking cocktails in the pool and at local establishments! The "camp" has a relaxed vibe, and visitors always have a drink in their hand!

To give you an idea of the audience: My dad is 57 years old. He's athletic, adventurous (when my parents aren’t at their house, they’re off traveling to somewhere new), has ties to aviation (my dad was a pilot and my mom is a flight attendant), is in great shape, and is a beer drinker by day and a scotch-and-cigar kind of guy in the evening. He loves to hunt and saltwater fish (primarily for Snook), was the president/CEO of a small software company for 20 years, and loves to entertain.

The logo will be used on his own barware, baseball caps and polos, home décor/signage, etc. as if to brand his own bar, so I like the idea of having a full logo with the “Freund Fish Camp” name and a piece of the logo (i.e. a symbol/graphic) that can be used independently/separately from the ‘business’ name.

Freund Fish Camp

Sporty, timeless, laid-back

I don't want anything with too much detail - should be simple, straightforward and classic. In my head, I think about it as Underarmour meets Tommy Bahama: sporty meets weekend-in-Florida.

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