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Business Info

Business Name

Frozen X-plosion

What do you do?

Frozen X-plosion is a powdered base that, when constituted with liquid and ice makes a "Frappe" or "Smoothie" with a creamy texture. It's similar to a milkshake. Visit our website for more information www.frozenx-plosion.com

What is the exact name you would like in your logo?

Frozen X-plosion (we want the X to be the prominent part of the logo but we do want the full name in the logo)

Target Audience

What is your industry?

Coffee, Bar Drinks, Ice Cream, Fruit Smoothies... all Frozen Drinks/Cold Drinks

Describe the target audience for your logo

We have a very wide target audience from teens with expendable income to adults wanting an "ice cream like" beverage. We typically market our drink a little edgy and young.

What are the top 3 things you would like to communicate through your logo?

1.) "One Base Infinite Possibilities" (versatility)
2.) Cold Smoothie/Frappe Drink
3.) It's the "base" of a beverage... add your own ingredients.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We typically like text-only graphics although we aren't close off to other ideas. It's important for the X to be prominent (X-plosion).

What colors do you want to see in your logo?

Unsure. We've used a lot of blues in the past but we aren't necessarily set on it.

What colors do you NOT want to see in your logo?

Red... or any hot colors... the logo needs to have a cold look to it.

Where will your logo be used (print, website, etc.)?

The logo will need to be on packaging, letterhead, business cards, etc. It will also be use for embroidery and our website. It should look great and color and be able to transition to a simple black and white (for embroidery/shirt printing) easily.

Do you have other info or links you want to share?

http://www.frozenx-plosion.com is our website and will give you a taste of what our business is like already. Don't take that website as "gospel" on the look and feel however as it could change in look and feel. The information is solid though.

The old Logos are attached to this posting below for reference. The more round logo is the oldest while the slightly elongated version is our current logo.

Materials

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