Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
Entertainment and Sports
What are the top 3 things you would like to communicate through your logo?
(Please be sure to read the description below for more information)
This is an all-women's 3-day retreat designed to bring like-minded women together for a much-deserved and much-needed "time-out." They can relax, be rejuvenated in an energetic and stimulating environment to connect with friends new and old and with themselves. It is primarily for women in the 40s, 50s and 60s. The setting is rustic and beautiful, the meals are healthy and the activities range from swimming and hiking to archery and riflery to yoga and arts and crafts. It is an opportunity for these women to "reboot" and place themselves atop their to-do lists.
This logo needs to capture the sense of the event by conveying:
-Stimulation (of body and mind)
-Fun or Playful
What logo styles do you like (image + text, image only, text only, etc.)
We would like the following elements to be incorporated into the logo:
-The word "breathe" should be in lower-case letters (do not capitalize the "b")
-We are open to a having a text only logo treatment with some sort of mark built around the "b" in breathe
-Another option is also to have the word "breathe" was enveloped by some sort of emblem or shape that helped to convey the sense of the retreat
-Finally, some sort of text mark built around the entire word, playing with the typography to reflect the points mentioned above.
-We prefer to have the primary color be in the blue family, something like a nice, Fall, sky blue
-We would like a color version and a black & white version as well. Please show your concept both ways.
-The mark would be used for print materials, on the website, and on apparel so please keep that in mind.
-Allow room for a tagline to be added. As a placeholder, please show "Getaways for body and soul" so we can see how the logo and tagline would interact. If you have a better idea for a tagline, have at it!
-The finalist would be asked to provide all the requested file formats, as well as a logo guidesheet as a PDF that showed samples of the color/B&W logo, the exact RGB/CMYK/PMS/HEX (web colors) colors. If a specific font is used, please indicate the name of the font
Do you have any other info or links you want to share?
There are some useful videos that show images from prior year's events (and an old logo that we are moving away from) that you can view at www.breatheretreat.com.
We do like the concept behind the Lululemon logo, just in that no one knew what it represented for years and then it became much more recognizable. We're not asking for that kind of mark, but just the idea behind it.
This retreat right now is like this wonderful secret, shared by the people who've been able to attend and enjoy the opportunity to re-charge their lives, have stimulating conversations and experiences and make new connections. There is an incredible amount of laughter and energy and we felt the current logo doesn't express those qualities as well as we need.
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