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Business Info

Business Name

DealInYourBox.com

What is the exact name you would like in your logo?

DealInYourBox

Target Audience

What is your industry?

Group-buying/Daily Deals

Describe the target audience for your logo

University students and young professionals in college towns throughout the U.S.

What are the top 3 things you would like to communicate through your logo?

"Deal" refers to incredible daily deals of 50-80% off of services like restaurants, bars, night clubs, salons, spas, city tours, sky-diving, bike-riding, etc., etc. around town...want to convey great value and scarcity.

"Box" refers to your email inbox, to which an exciting new deal will be delivered on a daily basis...want to convey anticipation at receiving the deal.

Logo should communicate youthfulness, excitement, and the thrill of being a college student getting to save money for buying great food, drinks, services, etc...

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Mostly text, but maybe interested to see a logo that could incorporate an image that was fun/exciting and related to the types of services mentioned above, finding a deal in your inbox (not sure how you would represent a deal as an image though??), etc.

We are good to keep it relatively simple, though, and like logos like: http://www.collegehumor.com/

*one quick note: as the logo will be comprised of the four words "deal" "in" "your" "box" in one continuous word, please make sure to distinguish the lower case "l" from the capital "I" in the logo

What colors do you want to see in your logo?

Prefer colors like navy blue, whites, oranges, reds (dark, deep colors often found in university colors)

What colors do you NOT want to see in your logo?

Pink, purple, baby blues (light summer colors are not preferable)

Where will your logo be used (print, website, etc.)?

Logo will be used on the website, on printed marketing materials, and on daily online newsletters.

Do you have other info or links you want to share?

Ideally, the logo should be most appealing to young people ages 18-30

To get an idea of competitors to our type of business, the following companies can be referenced:

http://www.groupon.com/
http://homerun.com/new-york
http://tippr.com/

Materials

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