• Award$200
  • Entries74
  • Creatives23

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Business Info

Business Name

DayDrinking.org

What is the exact name you would like in your logo?

DayDrinking.org

Target Audience

What is your industry?

Social, Bar, Nightclub, Alcohol, Fun, Party, Drinking

Describe the target audience for your logo

This is a logo for a company that will market merchandise to people that liek to party. Have a bloddy Mary at 11am on Sunday, have a Screwdriver, or crack a beer and watch football - this is a fun, young and old, crowd that likes to have a good time. This is male and female, young and old. The basic common ground is that there is fun to be had and these peopel like to party. There should be some consideration that it's not just crazy drunks. a 65 year old guy that has a fishing yacht likes his day drinks just like a 21 year old college fraternity guy does, so it has to be a universal approach

What are the top 3 things you would like to communicate through your logo?

fun/cool, recognizable/branding, want to wear it

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

open to all and a combo of all. Please stay away from making the "y" in Day Drinking a martini glass, that's over used and wouldn't resonate with 80% of our customer base much.

What colors do you want to see in your logo?

open to anything, but I think using basic colors is best since this needs to be able to make its way onto shirts, hats, etc of various colors.

What colors do you NOT want to see in your logo?

use a normal color pallet - the style should speak, not the loudness of the colors, so nothing crazy bright.

Where will your logo be used (print, website, etc.)?

as a monaker on the website - but mor eimportantly on shirts and hats and stickers etc.

Do you have other info or links you want to share?

Looking for creativity. Booze is universal but also tricky because peopel have the drinks they like and they don't - we are looking for some style and cool factor that the 25 year old and the 45 year old can all buy into as a brand for people that like to put on their sunglasses on Sundayt morning and slide into a cocktail.

Materials

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