• Award$200
  • Entries35
  • Creatives16

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Background

Industry

Food & Beverage

About Your Company

Daughter's Deli - Fast casual jewish style deli featuring classic pastrami & corned beef sandwiches on hot double baked rye bread. Located in West Hollywood's famous Sunset Plaza on Sunset Blvd. with patio seating. "Daughter" was born into a venerable delicatessen in Los Angeles, where she worked for 15 years and has now decided to branch off with her husband using some of the techniques she learned. Target audience will be foodies, meat lovers, hipsters and the older generation who appreciate classic deli sandwiches and drinks.

Execution

Logo Usage
  • Signage

  • Clothing

  • Screen / Digital

  • Print

  • Outdoor

  • Other

Preferred Logo Style
  • Image + Text

  • Text Only

  • Image Only

Preferred Fonts
  • Script

Colors to Explore

Blue

Yellow

Aqua

Logo Text

Daughter's Deli

Top 3 Things

1- (possible slogan) Family Traditions, New Generation
2- Modern Twist on the classic Deli feel, i.e. bright and new, fast- casual, family traditions, classic hand- written script for logo
3- Emphasis on the double "D's" in Daugher's Deli- for later branding, i.e. stickers, bags, etc.

Vision

Preferably classic handwritten script for Daughter's and Deli, but open to Deli in block letter to stand out.
Do not want to see picture of a pastrami sand, prefer to stick with script and possible design with it... i.e. circle, shape, etc. Something classic look or retro feel. Interior colors of restaurant are mustards and greys, looking to use blue tones for the logo to draw attention.

Additional Info

Please visit Langersdeli.com for inspiration. Langer's is the family restaurant that Daughter was born into and would like to use the same type of script. Would like the feel to be connective but not exactly the same. Please visit Wexlersdeli.com as they would be the closest competitor with the same concept as Daughter's, i.e. limited menu, retro feel, similar items, fast casual, etc.

Materials

Contract
Files

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