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LET ME TELL YOU ABOUT US:

We are an established software and services company in the process of launching a new software product. This is a major departure for our business so we want to rebrand ourselves, starting with a logo to replace the one we have used for 10 years. The product is designed to make it easier to recreate old business applications. Both the company and the product are called DataFace.

HERE IS WHAT WE NEED:

We use our logo on the web site, business cards, stationery, and handouts of all types.

OUR TARGET AUDIENCE IS:

Our primary target audience is decision-makers in the Software 500 and similar companies, i.e. large and medium sized organizations who sell services and specialized applications to other businesses. The decision-makers are typically people with a technical background in computer software development even if they are no longer practising programmers. More generally, we have to look professional to the wider corporate world. There is no consumer interest in what we do.

WE LIKE THESE DESIGNS:

We would like a distinctive or unusual typeface, but it must be highly readable. We would like an illustration that suggests a framework. Another suggestion has been to use tragedy/comedy masks because we are putting a new face on underperforming old software. But we dont want to stifle ideas. Companies in our space whose logos we like are ideablade.com curl.com netcobol.com (appropriate typeface for their name) idealegacy.com. We liked a lot of the ideas done on crowdspring for hitori software specially the designs by dilated5k, enniom, and fergusoncreative.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want to start capitalizing the F in our name DataFace. The logo must have a transparent background so that it can be used against any background color, I dont mean transparent in the sense of opacity less than 100%. There must be a little circled R somewhere, not prominent. We will almost certainly want to add a 3 or 4 word slogan underneath the logo but we have not made up our minds. You can use dynamic forms architecture just as a placeholder, but that wont be it.

Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc.

Most companies in our space have logos that we think are feeble: examples are ironspeed.com microfocus.com bphx.com (feeble but nice clear message included) tringroup.com (ditto) pragmasys.com. BTW we hate logos that look like captchas.

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