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What is the exact name you would like in your logo?

Data Collective

Do you have any other info or links you want to share?

http://www.datacollective.org
http://blog.datacollective.org

Presentation on Data Collective: https://docs.google.com/present/view?id=...

What are the top 3 things you would like to communicate through your logo?

1 Working together ("collective")
2 The world's numerical information at your fingertips ("data", "collected") -- trustworthy
3 Friendly, accessible

Data Collective is a startup non-profit information service whose mission is to nudge public discourse towards the facts by making public data radically more accessible. I'm talking to YOU, designers. In your everyday life, you probably hear or read something that is complete BS several times a day. Our decisions in life, especially in politics but also in business, school, life, should be better informed by real facts. The facts are out there, in big databases published by governments, universities and think tanks. But unfortunately those databases are way too hard to use.

That's where Data Collective comes in. We've got a multi-phase plan that, in the end, works something like "wikipedia for data".


You might be tempted to make a logo showing 1s and 0s or some kind of graph. We would like to avoid the images and styles that people typically associate with "data". In particular, those images don't suggest friendliness or accessibility to most people.

For the logo + image you currently see at www.datacollective.org, I found a stock photo of floral embroidery. What I was going for was something that was structured yet handmade and organic. Because that's what Data Collective is going to be -- structured, full of data -- but totally organic, built by its volunteer contributors as wikipedia is.

Now, that logo/image may work OK for a website, but it is not really a logo. It is also not particularly clean or tight.


If this project goes well, we'll be reaching out to the crowdSPRING again for community again for web site design and other graphic design work.

Looking forward to working with you!

What logo styles do you like (image + text, image only, text only, etc.)

Image + text.

Ideally, your submission will include a mini version of the logo that we can use for favicon and to use in contexts where space is very limited.

For example, the meetup logo minimizes very nicely. The twitter logo's bird image serves very nicely as a mini logo and can be used in small spaces.

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