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LET ME TELL YOU ABOUT US:

Our company is a mobile supplier of consumables to businesses via small buses and vans. Consumables include anything from stationery (pens, pencils, etc) right through to non-perishables (coffee, tea, etc).

Our company needs to look fresh and friendly - this is a very personalised service.

HERE IS WHAT WE NEED:

As the logo we require the business name 'Darcey Blue'

We want a fresh fun vibrant looking logo, but should mainly use the colour blue, or a combination of light blue and medium blue and white, maybe slightly darker than cyan. The font should be free flowing, but easy to read as it will be used on the side of vehicles. The logo will be mostly used on a white background but should be easily transferable to a solid blue background colour.

OUR TARGET AUDIENCE IS:

Business people (i.e. purchasing officers) - men and women between the ages of 25-55

WE LIKE THESE DESIGNS:

See Material downloads. These are just samples only so don't copy them, it is the general look of these we like, no specifics.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want the following:

Cold corporate look

No icons or symbols of vans

DO NOT USE THE LETTERING 'DB' to make up the logo, please write out the business name in full.

We should have:

Font must be sans serif, or nice rounded fonts.

1-2 colours only, white can be a combination of this

Logo must be easily read from a distance, so zoom out on your design from time to time to see if it works.

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