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LET ME TELL YOU ABOUT US:

DailyWorth gives women key insights into building net wortha concept foreign to most women due to the lack of female- targeted financial media outlets. Like Weight Watchers to dieting, and Cliff Notes to literature, DailyWorth makes complex money concepts simple. Our subscribers receive a short daily email about topics such as innovative budgeting techniques, the impact of inflation on retirement savings, how to negotiate a raise and the impact of fees on mutual fund returns.

Launched in 2009 with the mission to transform womens relationship to money, DailyWorth has attracted more than 20,000 subscribers, growing at a rate of 25% per month. We've been featured in Forbes.com, Inc Magazine, SELF, WomenEntrepreneur, and on NPR. Last, our level of social engagement is exemplary with an average of 18 comments and 10 retweets per day.

HERE IS WHAT WE NEED:

Logo redesign. DailyWorth brand must convey this is THE place for smart, motivated, knowledge-seeking yet fun loving women online to learn and connect around finance. Although the current site feels much more home-grown than the look we desire, a) we do not want a total departure (ie: the current logo and color palette should be used as a starting point), and b) we are not looking for something overly corporate the site needs to be welcoming, friendly, and while being beautiful and magnetic, not overly polished.

OUR TARGET AUDIENCE IS:

Working women age 25-45. Women who aspire to and dedicated to building real net worth. Our audience is aspirational yet practical and highly engaged.

WE LIKE THESE EXAMPLES:

SmartyPig, Target, CrowdSpring, SavvyAuntie.com.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Color palette - core - purple #660066; accent green: 99ff99

Tag line: Know Your Worth

Dollar symbol optional, as we have it now. Additional symbol ideas welcome. Needs to convey MONEY as it's what we're about and the word "money" is not in our name.

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