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Business Info

Business Name

DailyGourmet SF

What do you do?

We deliver prepared gourmet meals to our customers' homes once a week. Meals can be consumed immediately, or stored in the fridge for consumption within 2-3 days. Meals are delicious, single-portioned, simple to prepare and require microwave heating at the most!

What is the exact name you would like in your logo?

DailyGourmet SF

Target Audience

What is your industry?

Meal Delivery / Food Prep / Meal replacement

Describe the target audience for your logo

24-45 year old professionals, high income, busy "work late" types. eat out frequently. Live in SoMa neighborhood and work in Financial and downtown neighborhoods of San Francisco. Value good food and good value for their money. Value their time and using as little of it as possible on logistical things. Many buy their dinners at Whole Foods if they don't feel like cooking / going out.

What are the top 3 things you would like to communicate through your logo?

Easy, low cost, stay-home meal alternative to eating out
Delicious meals that are EASY to reheat (microwave only)
Easy to sign up, order, and receive our meals

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We are flexible - text, text and image, etc. Definitely want text in the logo - and readable. Some logos we like are:


http://www.google.com/imgres?imgurl=http...

http://www.google.com/imgres?imgurl=http...

http://www.google.com/imgres?imgurl=http...

http://www.google.com/imgres?imgurl=http...

What colors do you want to see in your logo?

bright, fresh colors - but still easy to read

What colors do you NOT want to see in your logo?

none specifically excluded. Prefer to stay away from dark / gloomy colors.

Where will your logo be used (print, website, etc.)?

business cards, delivery coolers and bags, menus, promotional postcards, on our van, website, etc. Possibly building signage (TBD) and company shirts (TBD)

Do you have other info or links you want to share?

- Must be able to print in black and white and still be recognizable / readable / look good.
- Easy to read from a distance
- One idea (not required at all) is that our food will arrive in a small cooler. Having a cooler in the logo may help inform the customer on how the meals are received. Example cooler (not exact one):
http://www.crestline.com/product/promoti...

Materials

Contract
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