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Business Info

Business Name

Cycle Training UK

What is the exact name you would like in your logo?

Cycle Training UK

Target Audience

What is your industry?

On road cycle training in the UK

Describe the target audience for your logo

Anybody that wants to cycle or look after their bike kids(age 6 upwards), teens, adults
Local Authorities and schools
Companies corporate training/maintenance courses
Cycling organisations and accrediting bodies
Other cycle training providers

What are the top 3 things you would like to communicate through your logo?

1.Reflect that we are the biggest (and best)in the UK
2. Communicate the company qualities such as professional, friendly hardworking, passionate
3. Show that cycling is FUN (but must appeal to all audiences)

Style and Concept

What colors do you want to see in your logo?

Orange/warm reds/pink palette - but we are open to any palette (as long as it is cheerful). Our existing logo is orange (Pantone reference 137 C). We need something that stands out in a tabard (which our instructors wear when training but not something that signifies 'danger'

What colors do you NOT want to see in your logo?

Any colour

Where will your logo be used (print, website, etc.)?

Print, online. NOTE: Logo has to be eye catching and work on tabards used by our cycling instructor when they teach on road cycle training.

Do you have other info or links you want to share?

Should stand out from the crowd eye-catching work in tabards and flyers (big and small sizes and b/w)
Reflect that we are the biggest (and best)
Show also some of our character (that we are a not-for-profit workers co-operative)
Get away from us being perceived as council run.
Reflect some of the qualities we describe ourselves as being professional, friendly hardworking, passionate
Appeal to a wide range of audiences
Show that cycling is FUN (but not too child like as well be using the CTUK logo as part of when we become and Instructor Trainer Organisation ITO)
NOTE: Have uploaded our existing logo

Materials

Contract
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