• Award$300
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  • Creatives31

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Creative Brief

Who are you?

Leventer Group (www.leventergroup.com) is an international, customer experience & loyalty consulting company with offices in Miami, Mexico City and Buenos Aires. We offer market research, consulting and training services to organizations in the automotive, airline, banking and hospitality industries.

What do you need?

We require a logo for an advanced research methodology which we are developing for measuring customer satisfaction. The methodology will provide answers to important strategic questions for our clients, such as: what do customers value most in a product or service? What do customers expect from the company? What is the current level of customer satisfaction? Which are the main priorities for improving customers' loyalty?, etc

Who Is Your Audience?

Our audience are CEOs as well as Marketing, Operations and Service Directors from Fortune 500 companies. They tend to be very sober so we wish to give an impression of professionalism and elegance. While our methodology is called Customer SMILE, we do not wish to have happy faces and that sort of stuff in our logo. We are looking for sutility and sober colors.

Requirements

We Like These Examples

I am attaching a logo that a local designer did for us. While we liked the sutility and the overall idea, we disliked the fact that it looks very similar to the Amazon Logo.

We are also attaching a Logo of our company for you to grasp the image we are conveying at a corporate level.

We Absolutely Must Have

A sutile smile that evolves to an arrow going up. With this we wish to convey the idea that our methodology not only measures customers' "smiles" (satisfaction) but that it also helps organizations to grow their customers' smiles.

Materials

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