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This is a project for a variation of an existing logo for a custom tennis racquet company - Bosworth Tennis. Bosworth Tennis for the past 30 years has custom fit and custom built tennis racquets for a clientele that includes the greatest tennis players in the history of the sport including Jimmy Connors, Pete Sampras, Boris Becker, Monica Seles, Martina Hingis, Ivan Lendl and Martina Navratilova. They are craftsmen that have specialized in customizing racquets of every major brand for the professionals.

They are working with a few venture capital sources for funding and are still in a relatively start-up economic phase.

They have now developed their own, unique tennis racquet frame - one that is completely customizable, unlike existing racquet brands that come in one shape and size.

The racquet has won a Wimbledon and US Open doubles title by Martina Navratilova, the greatest women's player of all time. It is currently being used by Radek Stepanek, who has won two ATP titles with it in the last 6 months.

The difficulty in replacing the logo is with the "B." It has current recognition on television, internet and print media and within the tennis community. It is also difficult to produce a B that will stand out on a bed of strings on the racquet. Therefore, we'd like to keep the existing "B" and create a different logo that features the "B" within a Bosworth Tennis and BosworthTennis.com variation.

The racquets now come in a variety of colors but the primary color that the company is known for is a royal blue, or "bosworth blue," as we refer to it.

We would be featuring this new logo on all promotional materials, racquets, bags and miscellaneous items.

The existing website, www.bosworthtennis.com has more of the company story and pictures of some of the racquets.



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