Health Care & Biotech
About Your Company
Hello! We are a start up CBD brand based in New England. We are looking to develop a logo for our new East Coast CBD brand to market our mid-tier to high-end brand of CBD oils/tincture, salves, pet oils, capsules and gummies. We are looking to define ourselves as the quintessential East Coast brand to directly combat the "hippie" brands coming out of California and Colorado. Our brand should reflect classic New England values and a New England look. Think Vineyard Vines.
We would like our logo to be simple, graphic and visually stunning. It needs to look great on packaging that could be found in high end natural grocers like Whole Foods and appeal to a discerning audience that is open to spending $50-150 on CBD products. Our brand also needs to look at home in smoke shops where the audience will be a little younger (think Millennials).
Think of labels that you may see on craft brewery beers - clean and simple, a little fun, still classy, and able to look great on a bottle. Our bottles are very small (only a few inches high) so the logo has to read just as well there as it would on a website. Probably something that is a circle would work.
Our customers use CBD to manage stress, depression, insomnia and chronic pain. We want to be a lifestlye brand that promotes healing and wellness but we don't want to be too "granola". We'll also be marketing our product to directly to seniors, and want those aged 50 and up to feel safe and secure with our brand.
With the hundreds of CBD brands in the market, we want to stand out from the sea of "natural looking" logos that feature leaves, droplets and lots of blue/green. And we also want to stay away from logos that look too "pot related", that are too groovy or have too much black or crazy colors. And we want to stay away from logos that look too much like vitamins/supplements.
Once we decide on a logo treatment, we will be developing packaging, so also think about icons that may work with our brand to help distinguish product lines.
Being in New England, there are lots of classic images that can be incorporated into the logo or other packaging elements down the road. Think boats, the coast, the ocean, the mountains, scenic roads, road signs, red robin (our state bird), covered bridges, red barns, four seasons, etc.
We like bold "American" colors like red and blue - all very New England! Attached are some visuals to get you thinking about what we like. And also a sampling of logos that are currently being used in the market from a recent CBD trade show to show you what to steer away from.
Screen / Digital
Preferred Logo Style
Colors to Explore
Atlantic Hemp Co. or Atlantic Hemp Company
Top 3 Things
Attached are some examples!