About Your Company
This logo is for a business that is geared towards female movement. The name of the company is Qi Collective. The goal is to encourage woman to explore movement in all forms - whether that's at the gym or outdoors. I feel as though most women believe the only way to be active is to hit the gym, and that's just not the case. Outdoor activities can be intimidating to women and I want to help females seek adventure and challenges and to be appreciative of the journey. Starting out the focus would be on activewear but ultimately I may move into outdoor gear tailored to women (backpacks, etc). The activewear line would really focus on being versatile (something that can be used in the gym but also on the water, etc), comfortable, and supportive. Our goal isn’t to be sexy, we want women to be empowered in their own skin in functional pieces that accentuate their natural body shape and provide the support they need to kick ass.
I want this brand to encourage women to be BOLD and UNAPOLOGETIC in their journey to find strength. We'll cater to all forms of movement - i.e. hiking, camping. skiing, kayaking, climbing, working out, etc. It's a brand for every woman in every step of their journey - those who have just stepped foot on the trail and those who have reached the summit. I'm drawn to strong forces in nature, MOTHER nature - i.e mountains, waves, currents, etc, and would really like some natural / outdoor element to it. Whether we go the mountain or the wave route, I'd love to see options, or maybe even a way to incorporate both?
The brand is for women but it doesn't need to be overly femine, it should make women feel empowered - not like they have to be "girly" to be successful. Color-wise I'd like something that is somewhat feminine but not overbearing. Off hand I'm most drawn to a scarlet / deep red, teal, or possibly a shade of green. I'd need it in plain black as well. I'd be open to other ideas though but would like to stay away from pink's and purples. Qi means "life force" (it's pronounced "chee") and I really want something that portrays energy, movement, strength, and the outdoors in a somewhat feminine way.
As for the logo itself, I want something that can easily be put on clothing and branded into stickers, etc – something clean. It will mostly be used on clothing and advertising via social media and online outlets. I thought about using the pinpoint symbol (like on a map) to emphasize "you are here" both at this stage in your life and also to tie in the outdoors, but that also seems a bit cliché and after seeing it executed a few times, I'm not sure it's the best fit. The idea of some sort of patch seems cool as well, but may be too much. I'm really open to ideas and suggestions. I'd love to see what kind of symbol speaks to you after reading our goal, whether that's a version of something mentioned or something completely different!
Font-wise I want to stay away from script, I'm not a fan. I really like bold rounded letters. Something easily brandable. I prefer more of a modern look. I'm not sure I need the "collective" spelled out, although I'd be open to suggestions. I definitely want the symbol to be somewhat collaborative with less focus on text. Most of what I've seen so far is all text, I want a unique and elaborate symbol to establish our identity rather than just words.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Movement / energy, feminine strength, nature / outdoors
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