About Your Company
Tenderfoot Fair Trade Learning Lab (often called "Tenderfoot Learning Lab" or simply "Tenderfoot") is a non-profit in Appalachian Ohio. Our goals are 3-fold: to foster self-reliance, to teach sustainable habits and ways of thinking, and to make a college education more affordable, particularly for Appalachian students. We've only been in operation for a year, and our co-founders spent most of that year hiking the entirety of the Appalachian Trail as a fundraiser for startup costs and scholarships.
Our primary activity as an organization will eventually be semester-long residential programs for college students to learn to live sustainably. Students will work with us to grow our own food, build green infrastructure, and produce our own energy, and they'll take classes on how their daily activities relate to their majors and the larger world. The work students do to sustain our farm campus will be in exchange for tuition, making this a debt-free semester. (This concept is a combination of studying abroad and attending a work college- there are 7 colleges in the US where students work in exchange for their whole degree. Ex: Berea College in Kentucky)
For now, our primary activities are geared toward teaching sustainable, self-reliant food skills such as dehydrating, from-scratch cooking, baking, canning, and gardening. The target audience for these is college students, hikers/outdoor enthusiasts, or any adult learner interested in sustainable living.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Tenderfoot Fair Trade Learning Lab
Top 3 Things
simplicity, sustainability, approachability (welcoming/a safe space for learning/not intimidating)
Our organization's full name is Tenderfoot Fair Trade Learning Lab, because we practice Fair Trade Learning and we're partnering with colleges and agencies that do the same. (Example: https://amizade.org/) However, our name is a mouth full, so we're open to logos that simply say Tenderfoot Learning Lab.
We think we'd like to stay away from feet/footprints in our logo since those are so commonly associated with babies...but if you have a creative, funky idea that doesn't bring babies to mind, we might be persuaded.
Lastly, it may or may not be helpful to know how we came up with the name Tenderfoot. It has 3 layers of meaning for us: (1) In folklore, a Tenderfoot is someone who is just learning, a newbie, so to speak. We want to be a place where people are comfortable learning new skills and ideas. (2) We teach people how to have a gentle, or tender, footprint on the earth. (3) We were founded by people who hiked 2,191 miles to raise our startup money and raise awareness about the organization. They very literally had tender feet.
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