About Your Company
We primarily grow lavender and create health and beauty products from the oil and flowers. We also sell fresh cut flowers, dried flowers and culinary lavender. We will be expanding into growing other types of flowers such as calendula and roses also for health and beauty products and fresh and dried flowers. So the logo cannot specifically focus on lavender.
I am looking to target middle class and upper class women 25-45. I realize that is a large range however many of the products on the market look stodgy and appeal to an older set. They look like "your grandma's lavender" and the products are not very creative. Women in general love lavender and flower products, but most of the smaller growers and cottage product thats are becoming very popular don't look very modern. That is what I am competing against as a local grower. Most growers are over 60 and a lot of their customers are older. I am a younger grower and I want to invigorate popular products and create new ones for a younger audience. I am hoping to sell into shops in the ski resorts in Colorado - Aspen, Vail, Steamboat Springs.
The logo will be primarily used on labels and signage.
Screen / Digital
Preferred Logo Style
Colors to Explore
Top 3 Things
Modern, Natural, Local (Colorado)
Here's a couple of my competitors - what not to do: https://lambornmountainfarmstead.com/shop/
We are in the mountains, but I would like to stay away from mountain designs. It seems like everyone has a mountain.
The farm was originally called Balcony Farm and while the lavender is new, the farm goes back over a century.
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