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1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
In a typical Logo project on crowdspring, many professional designers submit dozens of custom designs based on your brief. See all designs submitted to this project.
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3.The client picked the winning design and received final files.
After collaborating with multiple designers, the client picked their favorite design, reviewed proofs, requested and received tweaks, and approved final files. The client received high resolution final design files and a signed intellectual property agreement giving the client full ownership to the design.
- Collaborate with the winning designer.
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Consulting & Professional Services
About Your Company
Impel (verb): to drive or urge forward; propel; impart motion to. IMPEL Advisors is an HR Strategy consultancy, targeting small and medium-size firms who might not be able to retain a full-time HR professional. IMPEL has been founded upon the idea that even small companies deserve top-notch professional advice in HR systems, Recruiting, Culture Building, Talent Development, Diversity & Inclusion, and more. We want our company to be known for its warm, professional, and collaborative client-focused culture. Both as a workplace and in the advice we give, IMPEL will champion diversity, and work to perpetuate anti-racist, disability-friendly and LGTBQ+ inclusive ideals.
Screen / Digital
Preferred Logo Style
Colors to Explore
Top 3 Things
Action, Integrity, Warmth
We are looking for a design that has a clean, modern, and timeless look. We are fan of mid-century and Bauhaus design, but wouldn't want the logo to explicitly use the exact fonts of that period, because we don't want it to look thematic or dated. The challenge is to create something that is memorable and strong without too much extra imagery (nothing anthropomorphic please!). We would prefer that the IMPEL name itself will either be the entire logo, or the name inscribed within/on a shape, but no additional symbols. The IMPEL name should be the more heavily designed/colored/energetic word and capture the spirit of the firm as given above, with the ability to stand completely alone; the word Advisors would be significantly smaller and of lesser importance -- in fact, we are not even sure how often or if we will use the version with Advisors attached, we just want the option to add it next to or under the logo if we choose. Color: we are looking for some combination of Royal and/or Navy Blue to be most prominent. However, we dont want to handcuff the designers, so feel free to explore color palettes, as long as red or sky blue is not the dominent color. As for the specific Blues, we are inspired by the two academic colors of the founder's alma mater, DUKE ROYAL BLUE (HEX COLOR: #00539B RGB: (0 83 155) CMYK: (100 53 2 16)) and DUKE NAVY BLUE (HEX COLOR: #012169; RGB: (1 33 105)CMYK: (100 85 5 22)). To be clear, we are NOT looking to plagiarize these exact Pantone colors, but something similar to these could have potential. As for the IMPEL design/typeface, we are looking for something that offers uniqueness in all five letters, but especially the M and the L, because those are the initials of the Founder. Extra points for cleverly and very subtlely emphasizing the M and the L within the word in a way that is almost subliminal. Finally, although we have pictured an 'all caps' logo and have taken to referring to the company as IMPEL (italicized) when written, we are open to other interpretations. We have a great appreciation for excellent design and can't wait to see what everyone comes up with!
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